Pedilay Care GmbH
Pedilay Care GmbH is a young, globally networked team of practitioners, researchers, and entrepreneurs headquartered in Munich, Germany. Together, we develop innovative medical products that are intuitive to use. Real world benefits for patients and those around them are at the center of our work.
PEDILAY CARE GMBH—OUR PHILOSOPHY
Here at Pedilay Care GmbH, we strive to improve foot health and real-world care through innovative solutions that are easy to use. We develop time saving medical products so physicians, caregivers, and loved ones can focus on what matters most amidst the busyness of the day: people.
It was in a podiatry practice in Sauerlach near Munich that Heinz Weiland first discovered the idea for Pedilay® med in 2016. For decades, medical podiatrist Gabriele Brandt had been working at the practice on a special kind of foot bandage, experimenting with a range of cuts and materials. The idea was to protect the foot without compressing it, gently enveloping it in a dressing that was quick and easy to use. There was nothing like it on the market. As it later turned out, she was several years ahead of her time in terms of the product and material requirements.
"You're the guy!" That’s how Brandt started her pitch, rapidly convincing Weiland of the significance of her product concept. Weiland was familiar with the challenges faced by caregivers in their daily work from his days as a partner in a consortium of hospitals and care homes and the real (global) market demand was clear for him to see. Together with his son, Hannes Weiland, he founded Pedilay Care GmbH to turn the product concept into reality.
By 2019, the time had finally come. After numerous product iterations developed in partnership with our network of manufacturers and suppliers, we found the ideal combination of cut, fabric, and locking mechanism. The first Pedilay med product has been available on the German market since mid-2019. But we’re not stopping now: We have a number of new product ideas already in development. And they’re all focused on improving foot health for patients, and daily work routines for caregivers.
Hannes Weiland (MBA) is responsible for strategic business development and building out our cooperations and partnerships. He is also focused on company finances and our intellectual property strategy.
Sales and Marketing Director
Henryk Brasch has years of sales experience in the healthcare and medical industries. His main responsibilities at Pedilay Care GmbH include the coordination of and collaboration between sales and marketing as well as developing a distribution network.
Armin Schmidt graduated in engineering and has been working in medical project and production management for over 20 years. At Pedilay Care GmbH, he coordinates internal and external production processes, technical buying, and supplier evaluations.
Regulatory Affairs (Consultant)
Dr. Monika Nörr has years of experience in product safety and CE marking as well as in founding and developing technology focused companies. She is responsible for regulatory affairs at Pedilay Care GmbH.
Director of Material (Consultant)
Heidi Beatty has over 15 years’ experience developing healthcare products (Johnson & Johnson, PDI and others). At Pedilay Care GmbH, she oversees materials management with a focus on nonwovens.
Product Development (Consultant)
Sebastian Camerer is responsible for the design and development of Pedilay® med as well as for manufacturer coordination and product testing.
Marketing and Communication
Before moving to Pedilay Care GmbH, Kathrin Numić worked for a communications agency. Her main responsibilities are marketing and external communications.
ALTENPFLEGE 2020 (Geriatric Care 2020)
Care facilities managers, decision makers, caregivers, and start-ups—they’ll all be coming together March 23 to 26, 2020, at the convention center in Hanover for ALTENPFLEGE (geriatric care), the care industry's premier trade show. This year marks Pedilay’s second appearance. Come and see us in the aveneo exhibition area. We look forward to meeting you!
March 24 to 26,2020
DEWU Deutscher Wundkongress (German Wound Conference)
The German Wound Conference 2020 will take place in Bremen and focus on the issues of acute wounds, infection management, new media, care infrastructure, and innovation. Pedilay care is hosting its own stand—come and see us!